Chanel CHANEL new collection brooches are now available at the boutique, and they are the accessories that truly understand women. Those women who dedicate themselves to being their authentic selves often cherish the meaning of a brooch even more. Madame Chanel pinned her brooch to her hat and told the fashionable ladies who imitated her: A brooch is quite practical; it can be pinned to a suit lapel, a pocket, a hat, a belt, or even an evening gown.