Chanel CHANEL, the latest style now available in stores. The latest Chanel brooch is a piece of jewelry that understands women the best. Those women who pour their heart and soul into being themselves often cherish the significance of a brooch even more. Madame Chanel pinned her brooch on her hat and told the fashionable women who imitated her: The brooch is very practical; it can be pinned on a suit lapel, a pocket, a hat, a belt, or an evening gown.