Chanel CHANEL Little Perfume Boutique's new collection has launched with the Chanel brooch, the accessory that understands women best. Those women who pour their heart and soul into being themselves often cherish the significance of a brooch even more. Ms. Chanel pinned the brooch on her hat and advised the fashionable ladies who imitated her: A brooch is very practical; it can be pinned on a suit lapel, a pocket, a hat, a belt, or an evening gown.