Chanel CHANEL's new collection of brooches is now available at authorized retailers. This piece of jewelry understands women the best. Those women who pour their heart and soul into crafting their own identities often cherish the significance of a brooch even more. Madame Chanel would pin her brooches on her hats and tell the fashionable ladies who imitated her: A brooch is incredibly versatile; it can be attached to a suit lapel, a pocket, a hat, a belt, or even an evening gown.