Chanel CHANEL's new collection of small fragrance is now available at the boutique, featuring the Chanel brooch, a piece of jewelry that truly understands women. Those women who pour their heart and soul into creating their own identities often cherish the significance of a brooch even more. Ms. Chanel pinned her brooch on her hat and advised those fashionable women who imitated her: The brooch is incredibly practical; it can be pinned on a suit lapel, a pocket, a hat, a belt, or an evening gown.