Chanel CHANEL's new collection of the small fragrance is now available at the boutique, featuring the Chanel brooch, which is the accessory that understands women best. Those women who pour their heart and soul into being themselves often cherish the significance of a brooch even more. Madame Chanel pinned her brooch on her hat and told those fashionable ladies who imitated her: A brooch is very practical; it can be pinned on a suit lapel, a pocket, a hat, a belt, or an evening gown.